Episode 06: Conversation with Lauren McGuire, President, Man Made Music

RetailPodcastBusiness
Written By Joshua T Williams
Retail Revolution L McGuire.png

Lauren McGuire discusses sonic branding and the use of sound overall in retail environments, online and onsite. She focuses on how sound impacts the shopping experience, and shares her insight on how sound might be used after we reach the end of the pandemic.

Lauren is an expert in sonic Branding, music for television and experience sound design. She is a frequent speaker on sonic branding and emotion-based brand strategy and research.

Lauren is the president of the global sonic studio, Man Made Music, creating music and sound to solve business challenges, including The Superbowl on NBC, IMAX, 30 for 30 on ESPN, CBS News, as well as the sounds of AT&T, Citi and AmEx.

Learn more: linkedin.com/in/lauren-mcguire-9602505 | Man Made Music

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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Episode 07: Conversation with Kevin Thompson, Chief Brand Strategist
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Episode 05: Claire Mitchell, Design & Innovation Consultant