Conversation with AJ Lacouette, Creative Strategist

fashionretailbusinesspodcasteducation
Written By Joshua T Williams
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AJ Lacouette discusses major fashion retail trends and the overall effect of the Covid-19 pandemic on retailing. She shares insights on the importance of customer focused strategies, moving away from a brand centric model.

AJ is a creative strategist and trend forecaster specializing in the fashion and lifestyle sectors. Her 13+ year career — spanning editorial, strategy, and creative development — has been spent at some of the world's most notable companies including LVMH and Condé Nast, and WGSN. 

AJ is focused on connecting the dots between culture, brands, products, and consumers in dynamic ways by producing innovative solutions mapping the cultural landscape, forecasting consumer behaviors, and identifying emerging trends.

Learn more: LinkedIn | AJ Lacouette | Trend Report

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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Season 4: A New Year, A New Perspective